Blueleaf Site Architecture and Content Strategy
I helped lead the team in a full content audit of the existing website
, including a comparative analysis to other product led growth companies, as well as a competitive analysis of other companies in the wealth management space. Along with statistical evidence gathered internally, we knew the gap that needed to be filled was in-depth product information, so we restructured the site to dive deep into product features and benefits.
The new site map is viewable here, but the actual content will remain under wraps until the new site is completed and launched publicly.