Copy for system generated lifecycle emails meant to increase engagement after a user's first interaction with the company.
A style guide for the sales, marketing, customer success and product teams to use when writing content on behalf of the company.
This is a snapshot of our nurturing flow that was built to help pull people through the marketing funnel and onto the sales team.
For this project, I led the team in a full analysis and restructuring of the company's website to better support their future goals to move to product led growth.
This campaign, cross-promoted by the American Bankers Association, covered the year's top trends, statistics and developments in card fraud.
A lead gen campaign focused around educating the market on the 2015 EMV roll-out, how it went in other countries and what the U.S. could expect from its implementation here.
Success story interviews to showcase the work of the Regional Center for Independent Living.
Created Catalytic's first multi-page website, including new user-focused messaging, customer success stories and guides to using the tool.
A sampling of blog posts I wrote for Rippleshot over the course of three years.
A list of key press placements and awards Rippleshot received during my tenure as Marketing Director.
Gave rippleshot.com a sophisticated new look and feel that matched the advanced expertise of the staff and solution, leading to increased traffic and conversions.
Expanded sparkreel.com from a one page, content-light website to a expansive destination for marketing professionals looking to learn about user generated content.
This lead gen campaign for SparkReel was anchored around a tip sheet highlighting a number of our favorite UGC use cases.
A lead generation campaign focused around how to build a great video or photo-focused contest.
A SparkReel lead gen campaign highlighting the benefits of UGC campaigns, along with examples of brands who were doing great work with it.
A marketing offer produced for UrbanBound as part of a larger inbound marketing campaign.
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