Portfolio – Kaleigh Simmons

PGS Lifecycle Email Copy

Copy for system generated lifecycle emails meant to increase engagement after a user's first interaction with the company.

Catalytic Voice and Language Style Guide

A style guide for the sales, marketing, customer success and product teams to use when writing content on behalf of the company.

Rippleshot Nurturing Flow

This is a snapshot of our nurturing flow that was built to help pull people through the marketing funnel and onto the sales team.

Blueleaf Site Architecture and Content Strategy

For this project, I led the team in a full analysis and restructuring of the company's website to better support their future goals to move to product led growth.

State of Card Fraud Campaign

This campaign, cross-promoted by the American Bankers Association, covered the year's top trends, statistics and developments in card fraud.

EMV Adoption Campaign

A lead gen campaign focused around educating the market on the 2015 EMV roll-out, how it went in other countries and what the U.S. could expect from its implementation here.

RCIL Success Stories

Success story interviews to showcase the work of the Regional Center for Independent Living.

Catalytic Website Redesign

Created Catalytic's first multi-page website, including new user-focused messaging, customer success stories and guides to using the tool.

Rippleshot Blog Content

A sampling of blog posts I wrote for Rippleshot over the course of three years.

Rippleshot Press and Awards

A list of key press placements and awards Rippleshot received during my tenure as Marketing Director.

Rippleshot Website Redesign

Gave rippleshot.com a sophisticated new look and feel that matched the advanced expertise of the staff and solution, leading to increased traffic and conversions.

SparkReel Website Redesign

Expanded sparkreel.com from a one page, content-light website to a expansive destination for marketing professionals looking to learn about user generated content.