My Work

A sampling of some of my marketing work over the years.

State of Card Fraud Campaign

This campaign, cross-promoted by the American Bankers Association, covers the year's top trends, statistics and developments in card fraud.

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EMV Adoption Campaign

A lead gen campaign focused around educating the market on the 2015 EMV roll-out, how it went in other countries and what the U.S. could expect from its implementation here.

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RCIL Success Stories

Success story interviews to showcase the work of the Regional Center for Independent Living.

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Catalytic Website Redesign

Created Catalytic's first multi-page website, including new user-focused messaging, customer success stories and guides to using the tool.

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Rippleshot Blog Content

A sampling of blog posts I wrote for Rippleshot over the course of three years.

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Rippleshot Press & Awards

A list of key press placements and awards Rippleshot received during my tenure as Marketing Director.

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Rippleshot Website Redesign

Gave rippleshot.com a sophisticated new look and feel that matched the advanced expertise of the staff and solution, leading to increased traffic and conversions.

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SparkReel Website Redesign

Expanded sparkreel.com from a one page, content-light website to a expansive destination for marketing professionals looking to learn about user generated content.

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SparkReel Explainer Videos

Scripted and created storyboards for three new explainer videos for SparkReel's various UGC offerings.

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Keys to UGC Success Campaign

This lead gen campaign for SparkReel was anchored around a tip sheet highlighting a number of our favorite UGC use cases.

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UGC Contest Checklist Campaign

A lead generation campaign focused around how to build a great video or photo-focused contest.

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Five Reasons to Incorporate UGC Campaign

A SparkReel lead gen campaign highlighting the benefits of UGC campaigns, along with examples of brands who were doing great work with it.

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Five Ways to Attract New Customers Campaign

A marketing offer produced for UrbanBound as part of a larger inbound marketing campaign.

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